Dan Balz observes somewhat admiringly that John Kasich is running fast and on the outside lane. In this presidential season's first unofficial debate last week, at the annual Republican Governors Conference, Kasich confronted fellow governors Bobby Jindal, Mike Pence, Rick Perry and Scott Walker on stage. In terms of positioning--the art of "distinguishing" oneself from others--"the first round went to Kasich," says Balz.
The Ohio governor zagged when the others zigged, warning against an overreaction to President Obama’s immigration action, defending expansion of Medicaid under Obamacare and imploring his party to find ways to solve big problems despite differences with the president.
Of course it's not difficult to distinguish oneself in a Republican primary race: Just take rational positions on any given topics and you'll stand out like a throbbing thumb. Let's see, as I recall, 2012's frontrunner in the field of sanity-positioning was Jon Huntsman. Enough said? While the former ambassador and governor was trying, for instance, to remind the base that science has advanced beyond sorcery and alchemy, the other candidates were shrewdly investing in efforts to sound as crazy as Herman Cain. The sprint to ultimate lunacy was dicey for a while, what with Newt Gingrich and Rick Santorum in heat, and turning it up, but Mitt finally pieced together a winning incoherence.
Thus I'm puzzled as to why Gov. Kasich would take the Huntsman route, but not too puzzled. His idiosyncratic approach is characteristic; he figures, I suppose, that his folksy, vaguely pragmatic, tell-it-like-it-is style has got him this far, so naturally it will take him even farther. What he's not figuring is that Ohio Republicans aren't Iowa and South Carolina primary voters.
Similarly, he's crafting a campaign that puts the general election before the primaries. This is a mistake.
It's a mistake that Hillary is making as well--assuming someone credibly challenges her from the left. Enter Jim Webb, who, as you know, has already entered. That he'll stake out a less interventionist, more intelligible foreign policy than that intimated so far by Mrs. Clinton is clear enough. This will win him early converts, especially in antiwar states like Iowa. In my opinion, to better accentuate his positioning on foreign policy he'll need to be bolder in confronting Clinton by name, although that's more a matter of style than substance.
But also from the left, he will--during the primaries--need to sharpen his stance on domestic policy. And by that I mean he'll need to transcend all the pedestrian, Clintonesque Third Way talk about "bipartisanship," "working across the aisle," "finding common ground," and related gibberish of the emptiest sort. It worked in 2008, before the right's Great Partisan Desolation; but today it'll inspire no one on the left, because (correctly) no one on the left believes it.
Such platitudes are fodder for the general election's centrists who still believe in the mythology of potential political harmony, and in the general election they likely will work for the Democrat, given that he or she will have a blue Electoral map to lean on. But for now, Webb--as well as any other possible challenger--must distinguish himself from Hillary in striking and more definably center-left ways. It's either that, or Hillary will bury him in undifferentiated platitudes.