Somewhere, according to CNN/ORC polling, there are 3 million American adults who have never heard of Hillary Clinton.
The poll has an error margin of 3 percent, so there may be as few as 2,910,000, or there may be as many as 3,090,000. The perfectly benighted among us may only be the sixth generation of imbeciles about whom Justice Holmes once wrote, in which case, no offense is intended by yours truly. Or, they may be reality TV addicts hooked on Cheetos and self-abuse as well, in which case, every offense is meant.
But just know this: One of every 100 adult Americans you see each day, on the road or sidewalk or in the grocery store, has never heard of Hillary Clinton — a woman reasonably well known in Norilsk, Siberia and in the deepest dark of the Amazon jungle.
That, my fellow Americans, leaves 99 percent of the adult population to decide our fate in 2016. Of them, about 35 percent — those with the greatest at stake, since they have the least in fact — are not registered to vote. So about 65 percent of the adult population can have its say in 2016, depending on turnout, which, despite immensely debated questions of war and domestic tranquility, declined from 62.3 percent in 2008 to 57.5 percent in 2012.
Still, that's a pretty good chunk of voters to woo at the presidential level, you might think. Obama last motivated 66 million to turn out; Romney, 61 million. That's a lot of engaged voters.
One problem for the Republican nominee, among dozens of pathological others reported in a somewhat recent autopsy, is that "a significant majority of the electorate, upward of 90 percent, know how they’ll vote," says Scott Keeter, a statistical pooh-bah at Pew Research Center. And every one of them has already heard of Hillary Clinton. The Republican field is populated by a vague and sprawling gang of cannibalistic cutthroats who also possess the peculiar habit of cutting their own. This behavior is expected to proceed singularly, in the general.
"You’re talking about 10 to 15 percent of the electorate who are in play," observes Keeter, "and then you have to factor in enthusiasm and turnout." On the Democratic side, this could be problematic. Familiarity is both Hillary's friend and fiend; her Pew polling is "like that of an incumbent facing re-election," as the NY Times paraphrases Keeter. Voters know her, and then again they know her.
On the Republican side, though, the enthusiasm-turnout question could result in answered calamity. Enthusiasm for what? Science-deniers, supply-siders, union-busters, cowboy-booted libertarians, cowboy-booted McCarthyites, warmongers, raving evangelicals, or close kin of America's worst president? Whoever attains the nomination prize, so to speak, and whatever his particular sins, he'll be colored by all the others'.
So ruthlessly, he may need the votes of America's 3 million imbeciles or TV-addicted self-abusers who have yet to hear of Hillary Clinton.