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Your host, PM 'Papa' Carpenter
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« Eight-year-old activism | Main | 2017: A lot of "what ifs" »

August 18, 2016

Comments

I have been wondering about their business model myself so far have I gone beyond speculation. A few months ago the first speculation about a Trump media empire was broadly dismissed...by the media. It's too competitive and the margins are thin. Entry costs are high we are told and making money is difficult. I fear they are bullshitting themselves.

While the above objections might be true if one were to base revenue projections on advertising revenue they might have a case. But it won't. I doubt, given the consolidation in this industry, that there exists a suitable network in television or cable or broadcast that was available for purchase. One might try to stitch together some regional players but why bother when a much better alternative exists. You don't have to rely on advertising revenue when you can run an internet based system that mimics an election campaign and can solicit funds directly its audience. Is this not what televangelists do? And Trump has a huge following of people who would make an advertiser drool in at least one facet. They are gullible. They may not be rich but they are gullible.

I think what we are looking at is the birth of Arch-Fox. As connoisseurs of fringe politics (such as my humble self) have undoubtedly noticed the chief targets of these fringe elements is often their own party. Sometimes it is exclusively so. The Donald does not forget.

"I doubt, given the consolidation in this industry, that there exists a suitable network in television or cable or broadcast that was available for purchase."

They could pick up what's left of Al Jazeera America, at least in terms of studios, equipment, and channel space on carriers and satellites.

http://crazyeddiethemotie.blogspot.com/2016/01/al-jazeera-america-shutting-down-as-oil.html

Although I think it would be more fitting if they were renting space from Russia Today.

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